Best-Selling Mezcals in Mexico: What Mezcal do Mexicans Drink?

Last Updated on: 17th May 2024, 05:59 pm

J Highland

J Highland is a certified sommelier with 30 years in the liquor industry, owning a pub, a liquor store, and moonlighting as an agave spirits distiller.

These are the best-selling Mezcals in Mexico according to Amazon.

Written by: J Highland

Key Takeaways

Most Popular Mezcal in Mexico: 400 Conejos is widely recognized as Mexico's best-selling mezcal. It's ideal for those new to mezcal, offering a neutral taste perfect for cocktails.
Characteristics of Top-Selling Mezcals: These mezcals are generally smooth and low-proof, reflecting the Mexican consumer's preference for using them as mixers in cocktails rather than drinking neat.
Taxation Influence: The proof of mezcal influences taxation in Mexico, resulting in many popular mezcals being low-proof to reduce taxes.
Comparison with Tequila: Despite its popularity, mezcal still lags behind tequila as Mexico's favorite spirit.
Quick Note: Running a pub and liquor store provides me ample access to various spirits, in addition, I moonlight as an agave spirits distiller. I assess them using customer feedback, expert opinions from Neil Coleman, and online research, focusing on aroma, taste, finish, and value.

400 Conejos: A Smooth & Easy Intro to Mezcal

Known for its approachable taste, 400 Conejos is Mexico's top-selling mezcal.

This Oaxacan spirit offers a smooth, tequila-like experience with subtle smoky notes, making it perfect for sipping or mixing. Affordable (around $25 USD in Mexico) and beginner-friendly, it's a popular first foray into the world of mezcal.

The name itself references an ancient belief of 400 rabbits, each influencing the drinker's experience.

Aleron: A Unique Agave Spirit from Durango

Aleron offers a fresh take on mezcal, showcasing agave cenizo from Durango, Mexico. This agave lends a distinct character compared to the more common espadin used in Oaxaca.

While some might prefer a smokier mezcal, Aleron's subtle sweetness makes it easy to sip or mix. Bottled at 70-proof, it provides a smooth drinking experience.

If you're curious about exploring agave varieties beyond Oaxaca, Aleron might be a delightful introduction to cenizo agave's unique earthy and saline notes.

Ojo de Tigre: A Balanced Mezcal with Celebrity Flair

Ojo de Tigre (Eye of the Tiger) mezcal draws inspiration from a grounding stone, symbolizing the spirit's balanced and smooth taste. This easy-drinking mezcal blends espadin and tobala agaves, resulting in a smooth experience at 74 proof.

Ojo de Tigre enjoys a loyal following, partly due to its association with a popular Mexican soap opera star. While it shares a home at Casa Lumbre distillery with the acclaimed Montelobos Mezcal, Ojo de Tigre offers a distinct and approachable expression for those seeking a smoother mezcal experience.

Mitre: Mezcal with a Cause and a Fruity Twist

Mitre mezcal stands out with its captivating jaguar head bottle and a taste profile that dances with hints of mango. This smooth 80-proof spirit offers a more flavorful experience compared to others we've explored.

Legend associates mezcal with the power of the jaguar, and Mitre honors this connection by supporting wild feline conservation efforts through a portion of its profits. So, choosing Mitre lets you enjoy a delicious mezcal while contributing to a worthy cause.

While the transformative powers of mezcal remain a subject of captivating myths, Mitre undoubtedly elevates the experience with its unique fruity notes and commitment to conservation.

Bruxo: A Powerful Oaxacan Mezcal with Magical Roots

Bruxo, meaning "wizard" in English, embraces the magic of mezcal with a name reflecting the Oaxacan style ("Brujo" with an "X"). This artisanal mezcal hails from the heart of Oaxaca and utilizes the classic espadin agave.

Compared to the previous options, Bruxo offers a bolder experience. Bottled at a higher proof (92), it delivers a more pronounced flavor profile, perfect for those seeking a full-bodied mezcal.

Amaras: A Traditional Mezcal Crafted in Guerrero

Amaras mezcal utilizes Cupreata agave, harvested in the Balsas River basin mountains of Guerrero, Mexico. This agave thrives in the region's unique climate.

Following a time-honored production process, Amaras undergoes open-air fermentation in copper stills, ensuring a quality end product. The resulting spirit boasts a delightful aroma and flavor profile, making it a perfect introduction to the world of mezcal for new enthusiasts.

Bottled at 80 proof, Amaras offers a smooth and enjoyable drinking experience.

Montelobos: A Top-Shelf Mezcal Crafted with Care

Montelobos delivers a delightful mezcal experience, featuring hints of vanilla, smoky notes, and subtle salinity. Crafted in Santiago Matatlan, Mexico, this artisanal mezcal is made with 100% Espadín agave that's certified organic.

Created by biologist Ivan Saldaña, Montelobos prioritizes both tradition and sustainability. They use time-honored production methods while giving back to local communities and families.

For those seeking a truly exceptional mezcal, Montelobos stands out. It boasts a unique flavor profile that's both smooth and easy to drink, making it perfect for sipping or using in cocktails.